New Delhi: Nasher Miles, a leading luggage brand, has selected creative agency itch as its digital partner following a competitive multi-agency pitch. Itch will spearhead Nasher Miles’ digital strategy, encompassing content creation, influencer collaborations, and data-driven campaigns aimed at enhancing online engagement and brand visibility within India’s dynamic travel community.
This partnership seeks to amplify Nasher Miles’ presence in the digital space by crafting compelling narratives that resonate with travel enthusiasts. By leveraging itch’s creative expertise and data-driven approach, Nasher Miles aims to forge deeper connections with its target audience and solidify its position as a preferred choice for travelers.
“We are thrilled to collaborate with Nasher Miles, a brand that shares our passion for bold, creative storytelling,” said Naman Agarwal, Co-Founder of itch. “Together, we’re excited to push boundaries and make travel feel even more personal, accessible, and engaging for the Indian audience.”
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Shruti Kedia, Co-Founder and Marketing Head of Nasher Miles, expressed her confidence in the partnership, stating, “In itch, we’ve found a partner who genuinely understands our aspirations for digital growth and innovation. Their fresh perspective and creative strengths align perfectly with our goals, and we’re excited to create memorable, impactful digital journeys that connect deeply with our customers.”
This collaboration marks a significant step in Nasher Miles’ digital transformation journey, promising innovative and engaging content that captures the spirit of travel and adventure.
