New Delhi: Wakefit, the popular sleep solutions brand, has launched a humorous new advertising campaign that playfully mocks Zomato founder Deepinder Goyal’s recent and controversial job posting for a Chief of Staff. The job listing made headlines for its unconventional requirement that candidates pay a hefty sum of ₹20 lakh upfront for the privilege of working at the company.
Goyal’s initial announcement sparked a social media frenzy, with many questioning the logic behind the fee. He later clarified that the unusual stipulation was intended to filter candidates and ensure they were serious about their commitment to the role. Despite the backlash, the position attracted a staggering 18,000 applications within 24 hours.
ALSO READ: IFFI 2024: A Celebration of Cinema and India’s Vibrant Cultural Heritage
Wakefit’s #Gaddagiri campaign cleverly capitalizes on this viral incident. The ad humorously suggests that Goyal’s outlandish job requirements were likely the result of sleep deprivation. With the tagline “Lafda tab hota hai, jab tum barabar nahi sota” (trouble arises when you don’t get enough sleep), the campaign emphasizes the importance of quality sleep for sound decision-making.
“At Wakefit.co, we believe poor decisions often result from an exhausted mind rather than bad intentions,” says Kunal Dubey, Chief Marketing Officer of Wakefit.co. “Sleep deprivation can negatively affect relationships, careers, and society. Through #Gaddagiri, we aim to use humor to address the serious issue of sleep deprivation and encourage better sleep for improved decision-making.”
The campaign, conceptualized by The New Thing, effectively leverages the buzz surrounding Zomato’s job posting to highlight Wakefit’s commitment to sleep solutions. By injecting humor into a topical discussion, Wakefit has created a memorable and engaging campaign that resonates with its target audience.
