New Delhi: ZEE TV, a leading Hindi general entertainment channel, marked World Television Day and its 65th anniversary with the launch of a touching new campaign titled “Thank You TV.” Conceptualized by Publicis India, the campaign pays tribute to television’s enduring role in bringing families together and providing shared experiences across generations.
The campaign’s centerpiece is a captivating television commercial (TVC) told from the unique perspective of a sofa. This creative approach highlights how television has been a constant observer of family life, witnessing moments of joy, laughter, and connection. The TVC features a catchy song and showcases the evolution of storytelling and family dynamics, all while emphasizing the unifying power of television.
“With the ‘Thank You TV’ campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together,” said Oindrila Roy, Managing Director of Publicis India.
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Aman Mannan, National Creative Director at Publicis India, added, “TV is still one of the best modes of entertainment for getting families and friends together…. ‘Thank you, TV’ campaign is Sofa’s ode to TV.”
Kartik Mahadev, Chief Marketing Officer at Zee Network, underscored the campaign’s message, stating, “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation.”
The “Thank You TV” campaign is a comprehensive initiative encompassing digital and out-of-home (OOH) platforms to ensure maximum reach and engagement.
