New Delhi: Marico’s Hair & Care, a leading name in hair nourishment, has launched a new digital campaign and TV commercial (TVC) that challenges the effectiveness of do-it-yourself (DIY) hair remedies. The campaign highlights the brand’s latest offering, Hair & Care Triple Blend, as a convenient and effective solution for repairing damaged hair.
The TVC humorously depicts the struggles of individuals attempting various DIY hair hacks, often resulting in messy and unsatisfactory outcomes. In contrast, Hair & Care Triple Blend is presented as a quick and hassle-free alternative that delivers visible results.
“Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions,” said Somasree Bose Awasthi, Chief Marketing Officer at Marico. “In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming.”
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Hair & Care Triple Blend’s unique formula combines the power of three natural ingredients – Aloe vera, Olive oil, and Green Tea – to provide up to 100% damage repair. This potent blend nourishes and revitalizes hair without the mess and fuss associated with DIY remedies.
“Hair & Care Triple Blend cuts through the clutter with its unique formula, delivering up to 100% damage repair in a simple, effective way,” added Awasthi. “It’s the ultimate solution for nourished, healthy hair – minus the mess.”
The new campaign is expected to resonate with consumers seeking convenient and effective solutions for hair damage. With its focus on simplicity and efficacy, Hair & Care Triple Blend is poised to become a go-to choice for those seeking healthy, beautiful hair.
