New Delhi: In recent development Zuno General Insurance has introduced a new campaign, “Well-Done Vivaan,” to promote safe driving and reward responsible motorists. The campaign features “Vivaan,” a fictional character who embodies the ideal safe driver.
Zuno’s innovative Pay How You Drive (PHYD) add-on cover tracks your driving behavior and rewards safe drivers with discounts on car insurance renewal premiums. The campaign encourages a straightforward message: drive safely, pay less.
Shanai Ghosh, MD and CEO of Zuno General Insurance, commented on the campaign’s importance in incentivizing good driving behavior.
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The comprehensive 360 marketing campaign will span over 2-3 months, featuring a mix of digital-first communication and traditional media.
Zuno General Insurance is confident that the ‘Well-Done Vivaan’ campaign will inspire a new generation of safe drivers and encourage them to take advantage of the Zuno Switch Motor Pay How You Drive Add-on (PHYD), contributing to safer roads in India.
