New Delhi: Zee Entertainment Enterprises, the official broadcasting partner of the DP World International League T20 (ILT20), has announced its ambitious plans for the upcoming third season of the global cricket league. Set to take place from January 11 to February 9, 2025, the tournament aims to captivate cricket fans worldwide with its exciting matches and innovative fan experiences.
Zee Entertainment is aiming to reach a staggering 230 million viewers for the third season, particularly focusing on expanding its reach in the South Indian market. The tournament will be broadcast live on Zee Entertainment’s 15 linear channels and streamed for free on its OTT platform, Zee5.
Ashish Sehgal, Chief Growth Officer – Digital and Broadcast Revenue at Zee Entertainment, expressed confidence in the league’s ability to create a captivating experience for cricket enthusiasts. He highlighted the opportunity for Indian travelers visiting Dubai to enjoy the matches and the potential for advertisers to reach premium customers.
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David White, CEO of DP World ILT20, emphasized the league’s unique features, including the ability to have nine international players per team and the absence of a home-and-away format. He also praised the UAE as a welcoming destination for players and fans, with its world-class stadiums and ideal weather conditions.
With its focus on providing a premium cricket experience and attracting a massive viewership, the third season of DP World ILT20 is poised to be a major sporting event.
