New Delhi: BSH Home Appliances, a leading provider of home appliances, has launched a new campaign highlighting its latest Bosch 9 and 10 kg Front Loading washing machines. The campaign, titled “Care #LikeABosch,” showcases the machines’ ability to handle a variety of fabrics, from delicate silks to sturdy denims.
With its 60-liter drum, SoftCare Paddles, and Iron steam assist, the Bosch washing machines offer a gentle yet effective cleaning experience. The machines are designed to tackle tough stains like spaghetti and mud, while also preserving the quality and longevity of fabrics.
Pinaki Gupta, Head of Brand Marketing at BSH Home Appliances, emphasized the importance of fabric care in Indian households. “Our new washing machines are engineered to deliver exceptional performance and gentle care, ensuring that every wash is a pleasant experience,” he said. “We have created a relatable film featuring families of all ages to showcase how Bosch washing machines can seamlessly integrate into their daily lives.”
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Aadit Mehta, Partner at Ting Works LLP, the agency behind the campaign, noted the importance of combining technology with everyday living. “The campaign film highlights the innovative features of the Bosch washing machines and their ability to make laundry easier and more efficient,” he said.
The Bosch 9 and 10 kg Front Loading washing machines are now available in India. With their advanced features and commitment to fabric care, these machines are expected to be a popular choice among Indian consumers.
