New Delhi: YouTube, the popular video-sharing platform, has announced a significant price hike for its Premium subscription plans in India. The increase aims to support the platform’s continued growth and investment in content and features.
Individual and student plans have seen a more modest increase of 12-15%. Previously priced at Rs 129 and Rs 79 per month, respectively, these plans will now cost Rs 149 and Rs 89.
The family plan, however, has experienced a more substantial hike of 58%. The monthly cost has risen from Rs 189 to Rs 299. This plan allows up to six family members to share a Premium subscription.
ALSO READ: Social Beat Secures Mandate to Drive Growth for Cialfo
Other Premium plans have also been affected. The individual prepaid monthly and quarterly plans have seen price increases, and the annual prepaid plan has gone up by Rs 200.
YouTube’s decision to raise prices comes as the platform continues to expand its user base and offerings. In February, YouTube reported having over 100 million paid subscribers across YouTube Premium and YouTube Music, a significant increase from 80 million in November 2022.
While the price hikes may disappoint some users, YouTube has emphasized its commitment to providing a premium experience with ad-free viewing, background playback, and access to exclusive content. As the platform continues to evolve, it’s expected that the increased revenue will contribute to further improvements and innovations.
