New Delhi: Invidi Technologies has partnered with Hathway Digital and DEN Networks to introduce targeted advertising on digital cable TV in India. This strategic alliance aims to deliver highly relevant and personalized ads to diverse audiences, enhancing the effectiveness of advertising campaigns.
By leveraging Invidi’s cutting-edge ad tech, Hathway and DEN will be able to precisely target viewers based on their demographics, interests, and behaviors. This addressable TV advertising approach will allow brands to reach specific audience segments with tailored messages, improving engagement and maximizing ROI.
Prasad Sanagavarapu, Chief Operating Officer of Invidi Technologies, expressed enthusiasm for the partnership, stating, “Our collaboration with Hathway and DEN marks a major advancement for content owners, viewers, and advertisers alike.”
ALSO READ: Zee News Hosts ‘Ek Bharat Shreshtha Bharat’ Event
Hathway Digital and DEN Networks have also expressed their excitement about the partnership, emphasizing the benefits it will bring to their advertising partners and subscribers. By offering more relevant and engaging content, these MSOs aim to enhance the overall viewing experience for their subscribers while providing advertisers with a more effective way to reach their target audience.
Addressable TV advertising represents a departure from traditional linear TV advertising. Unlike conventional methods, which cast a wide net, addressable ads allow for precise targeting, ensuring that ads are delivered to the right viewers at the right time. This tailored approach not only improves the relevance of advertising content but also boosts engagement and maximizes the return on investment for advertisers.
As Invidi Technologies continues to expand its presence in the Indian market, this partnership with Hathway and DEN Networks marks a significant milestone in the evolution of targeted advertising on digital cable TV. By providing brands with the ability to reach their desired audience segments with precision, Invidi is helping to redefine the advertising landscape in India.
