New Delhi: Parle Agro, a leading beverage manufacturer in India, has unveiled its latest dairy product, SMOODH Lassi. This new offering is set to tantalize taste buds with its thick, creamy texture and a gentle hint of rose.
To introduce SMOODH Lassi to the market, Parle Agro has launched a captivating advertising campaign featuring Bollywood actor Varun Dhawan. The campaign highlights the product’s superior quality and irresistible taste.
“We are thrilled to introduce SMOODH Lassi to our growing portfolio,” said Nadia Chauhan, joint managing director of Parle Agro. “Lassi is a beloved Indian beverage, and we believe that SMOODH Lassi offers a unique and premium experience. With its rich, creamy texture and subtle rose flavor, it is sure to captivate consumers.”
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SMOODH Lassi is available nationwide at a competitive price of Rs. 20 for 180 ml. The packaging is designed to ensure the lassi remains fresh and free from preservatives.
The campaign for SMOODH Lassi is a multi-channel effort, including television commercials, digital marketing, and social media activations. The TVC, featuring Varun Dhawan in a dual role, effectively conveys the product’s ‘Ohhh sooo Smoodh’ essence.
“We are confident that our campaign will resonate with consumers and position SMOODH Lassi as the go-to choice for creamy indulgence,” added Chauhan.
With the launch of SMOODH Lassi, Parle Agro continues to expand its product range and cater to the evolving preferences of Indian consumers.
