New Delhi: Marico Limited, a leading fast-moving consumer goods (FMCG) company, has further expanded its millet product portfolio with the launch of Saffola Masala Millets. This new offering aims to provide consumers with a nutritious and flavorful option that aligns with current dietary trends.
Saffola Masala Millets are available in two distinct flavors: Masala Delight and Tomato Delight. Packed with essential nutrients and rich in fiber, these masala millets offer a convenient and delicious way to incorporate millets into daily meals.
Speaking about the launch, Vaibhav Bhanchawat, Chief Operating Officer- India and Foods Business at Marico, said, “We are committed to providing ‘better for you’ taste-forward products that seamlessly integrate into the busy lives of modern consumers. Saffola Masala Millets are a testament to this commitment, combining the nutritional benefits of millets with the irresistible appeal of Indian flavors.”
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He added, “This launch is part of our broader strategy to expand our millet-based offerings and cater to the growing consumer preference for healthier eating habits. By making wholesome food options accessible and affordable, we aim to make millets a staple in Indian households.”
Priced at INR 20/- for a 35g pack, Saffola Masala Millets are available at leading modern trade chains like Reliance and Dmart stores. Their affordability and convenience make them a suitable choice for a wide range of consumers seeking nutritious and tasty food options.
