New Delhi: Crocs, the global footwear brand, has launched a new campaign in India that celebrates the power of unfiltered self-expression. The campaign features Bollywood filmmaker Karan Johar and social media sensation Orry, who together showcase the versatility of Crocs Jibbitz charms and encourage Gen-Z to embrace their individuality.
The campaign, produced by Kulfi Collective, marks Orry’s debut in the #CrocsSquad and highlights the creativity and personalization that Crocs offers. Karan Johar and Orry playfully collaborate to create “Crorry,” the ultimate pair of Crocs for Orry, demonstrating how fashion and fun can coexist.
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Yann Le Bozec, marketing vice president of Crocs ROW and Hey Dude International, emphasized the brand’s commitment to personalization and authenticity. “At Crocs, we believe that everyone should be able to express themselves freely,” he said. “This campaign is about celebrating individuality and the power of customization through our Jibbitz charms.”
Mitali Sharma, VP Production at Kulfi Collective, shared her excitement about the project. “We were thrilled to partner with Crocs India on this campaign,” she said. “Karan Johar and Orry’s unique chemistry and comedic timing made the process incredibly enjoyable. This campaign is designed to resonate with Gen-Z and showcase Crocs as a must-have accessory for those who want to express their personal style.”
Crocs India invites everyone to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt.
