New Delhi: In a recent Move Online food delivery giant Zomato has announced the closure of its Intercity Legends service, effective immediately. The decision comes after two years of operation, with the company citing a lack of product-market fit as the primary reason for the shutdown.
Intercity Legends, launched in 2022, allowed customers to order iconic dishes from 10 cities across India and have them delivered to other parts of the country. Despite adjustments made to improve profitability, including a Rs 5,000 minimum order value, the service proved financially unviable for Zomato.
Zomato CEO Deepinder Goyal shared the news on X, stating, “Update on Zomato Legends – after two years of trying, not finding product market fit, we have decided to shut down the service with immediate effect.”
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This is the latest in a series of service closures for Zomato, following the discontinuation of Xtreme, a hyperlocal logistics service, and Instant, a 10-minute delivery service.
As Zomato continues to explore ways to diversify its revenue streams and strengthen its market position, the company has recently acquired the movie and events ticketing businesses of Paytm for ₹2,048 crore.
