New Delhi: In a recent development that stirred significant attention and debate within the digital advertising industry, Meta has clarified its stance on allowing alcohol and real money gambling advertisements in India, Asia Pacific (APAC), and Latin America (LATAM).
The initial announcement, made on August 20, 2024, stating that these types of advertisements would be permitted from August 27 onward, had left many industry experts and stakeholders perplexed about the potential implications for public health, industry trends, and consumer behavior.
Amidst the growing speculation and concerns, Meta issued a formal statement to address the confusion. The company’s spokesperson emphasized that its rules and guidelines are always designed to comply with the specific laws and regulations of each country.
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“When we establish business policies for our services, we adhere to local laws, which means that certain types of messaging or communication may not be allowed in particular countries, including India,” the spokesperson stated. “The previous communication lacked the necessary precision that is reflected in our official policies and documents.”
This clarification from Meta aims to dispel any misconceptions and ensure that its advertising practices align with the legal framework of the regions it operates in. As the digital advertising landscape continues to evolve, the company’s stance on alcohol and gambling ads will undoubtedly remain a subject of interest and scrutiny.
