New Delhi: Zee Business has cemented its position as the leading business news channel in the Hindi-speaking North Indian market by securing a staggering 85.8% viewership share during the crucial 11 am to 1 pm slot on Budget Day, July 23, 2024, according to BARC ratings.
The channel’s dominance extended beyond the peak hours, with a consistent 60.3% viewership share throughout the entire Budget Week, as per BARC data for the 30th week of 2024.
Zee Business’ flagship show, Majboor ya Mazboot, played a pivotal role in driving the channel’s viewership. Other popular segments like Budget Stock Exchange, Budget My Pick, and Aapke Budget Mein Sasta Share also contributed significantly to the channel’s success.
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Through expert-led discussions, in-depth analysis, and clear explanations, Zee Business provided viewers with a comprehensive understanding of the Union Budget’s implications across various sectors.
Expressing his delight at the achievement, Anil Singhvi, Managing Editor of Zee Business, stated, “Zee Business’ exceptional performance during the Budget coverage week is a testament to our commitment to delivering top-notch business journalism. Our in-depth analysis and clarity have resonated with our viewers, solidifying our position as the undisputed leader in financial news.”
Pankaj Rai, Business Head of Zee Business, added, “The hard work and dedication of our team have been instrumental in setting new benchmarks in budget reportage. We are grateful for the unwavering trust and support of our viewers.”
With this remarkable feat, Zee Business has once again reinforced its reputation as the go-to source for reliable and insightful business news in the Hindi-speaking market.
