New Delhi: Disney+Hotstar has solidified its position as the leading streaming platform in India, according to the latest market share data released by JustWatch for the second quarter of 2024. The platform has managed to hold onto its top spot with a 26% market share, despite stiff competition from rivals.
Amazon Prime Video follows closely behind in second place with a 23% share, while Netflix remains steady at the third position with a 13% market share. These three giants continue to dominate the Indian SVOD landscape.
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Local Players Gain Ground
Interestingly, local streaming platforms have also witnessed growth during the quarter. JioCinema and Hotstar have both experienced a 1% increase in their market share, indicating a rising preference for homegrown content. On the other hand, Zee5 saw a slight decline of 1% compared to the previous quarter.
Sony Liv maintained its position with a 4% market share, while ALTBalaji struggled with a 2% share, marking a decrease of 1% from the first quarter.
Battle for Viewership Intensifies
The streaming industry in India is highly competitive, with platforms constantly vying for subscribers through exclusive content and attractive pricing. The upcoming festival season is expected to witness a surge in original content and movie releases, which could potentially disrupt the current market dynamics.
JustWatch’s data is based on the viewing habits of 5.3 million users in India and provides valuable insights into the preferences of Indian audiences. As the streaming landscape continues to evolve, the competition for viewer attention is likely to intensify in the coming quarters.
