New Delhi: Madison World has appointed Rohin Desai as its Chief Client Officer for Media Buying. Desai, who previously worked at the agency from 2013 to 2015, brings over two decades of experience in media planning, advertising, and trading.
Before joining Madison World, Desai was Head of Revenue and Sales Strategy at Enterr10 Television. He has also worked at Mindshare India, Lintas Media Group, Godrej, ICICI Prudential Life Insurance, and Wavemaker India.
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Desai’s expertise in investment management, revenue strategies, and marketing communications, combined with his experience across various sectors, will contribute to Madison World’s continued growth and success.