Mumbai: Nykaa, India’s premier beauty and lifestyle destination, has announced Rasha Thadani as the new face of Nykaa Cosmetics. As Rasha prepares for her much-anticipated Bollywood debut in Azaad, her bold, authentic, and trend-forward persona perfectly aligns with the ethos of Nykaa Cosmetics, a brand celebrated for innovation and high-performance beauty products.
Known for her youthful elegance and contemporary style, Rasha Thadani resonates strongly with Gen Z and millennial audiences. Her dynamic presence makes her an ideal ambassador for Nykaa Cosmetics, which has redefined beauty standards in India through playful, high-quality formulations.
Adwaita Nayar, Executive Director, CEO Nykaa Fashion, and Head of Owned Brands, expressed her excitement about the collaboration. “We are absolutely thrilled to welcome Rasha into the Nykaa family. She embodies the spirit of Gen Z—fearless, unapologetic, and relentlessly true to herself. Her dynamic energy and bold approach to beauty align perfectly with Nykaa’s philosophy of empowerment, individuality, and self-expression. With Rasha’s charisma and Nykaa Cosmetics’ trend-forward innovations, we are confident this partnership will inspire young consumers to confidently make their own beauty statements.”
Sharing her enthusiasm, Rasha Thadani said, “Nykaa has always been my go-to for all things beauty—it’s where I fell in love with experimenting and expressing myself. Collaborating with Nykaa Cosmetics now feels like a dream! For me, beauty is about embracing your vibe and owning every version of yourself. What I love about Nykaa is how it celebrates individuality and makes beauty fun, fluid, and personal—it’s all about exploring and just doing you!”
Since its inception in 2015, Nykaa Cosmetics has revolutionized the Indian beauty landscape with products tailored to diverse skin tones, textures, and preferences. Combining international-grade formulations with an understanding of India’s unique beauty needs, the brand has launched iconic products like the Superlight Range, Lip Glaze, Dual Chrome Eyeshadows, and PH Shimmer.