New Delhi: Havells India, a leading player in the consumer durables segment, has launched an exciting new campaign for its grooming range, with Bollywood star Vicky Kaushal at the helm. The campaign, titled #TakeChargeofYourLook, promotes the brand’s innovative grooming products designed for men. The campaign highlights two products: the Havells Super Grooming Kit and trimmer, both designed to cater to the growing demand for customizable and easy-to-use grooming solutions.
The campaign, created by 82.5 Communications, features two engaging films, each demonstrating how Havells products enhance grooming experiences. In the first film, Vicky Kaushal is shown using the Super Grooming Kit in a simple, everyday moment, emphasizing how effortless it is to achieve precision grooming with the product. The film captures the ease of use and the high-quality results, even in a casual setting. The second film shifts focus to the importance of grooming as part of personal and professional success. Vicky is shown mentoring his friends on how grooming and managing their appearance can boost confidence and open doors to new opportunities.
Deepak Bansal, the SBU head of electric consumer durables at Havells India, commented, “Young consumers today are trendsetters who value grooming as an extension of their personality. They are quick to embrace innovative products that align with their lifestyle. With our advanced grooming range, Havells caters to this growing segment, delivering tools that are easy to use, efficient, and stylish. The ‘Take Charge of Your Look’ campaign resonates deeply with this audience, inspiring them to adopt a confident, self-assured approach to grooming early on.”
ALSO READ: Simran Singh Promoted to Director of Sales – Ecommerce and Retail at Spotify
Rohit Kapoor, EVP of marketing communications at Havells India, highlighted the shift in consumer expectations. He said, “We’ve seen a growing demand for grooming solutions that are not just functional but also integral to shaping personal identity. Today’s consumers seek products that resonate with their aspirations for confidence and self-expression. Vicky Kaushal, a style icon and symbol of charisma for the youth, perfectly embodies the campaign’s message. His relatability and appeal complement our grooming range, inspiring consumers to embrace individuality and redefine their style journey.”
The campaign also received praise from Chandana Agarwal, President of 82.5 North and East. She emphasized, “Personal grooming is an intrinsic part of self-expression. Our campaign aims to inspire individuals to own their look with pride. With Vicky Kaushal as the face of this campaign, we wanted to show that grooming is not just about looking good; it’s about feeling empowered to make a mark in every area of life.”
Preeta Mathur, ECD at 82.5 North, added, “#TakeChargeofYourLook is more than a mantra – it’s a battle cry for self-expression. With Vicky Kaushal leading the campaign, our films illustrate how grooming can empower individuals to take charge of their lives and their style.”
