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Network18’s Maha Kumbh 2025 Coverage Reaches Over 200 Million Views with Immersive Content and Exclusive Programming

Network18’s extensive coverage of Maha Kumbh 2025 captures over 200 million views, with live streams, exclusive interviews, and immersive storytelling from the world’s largest spiritual gathering.
Network18’s extensive coverage of Maha Kumbh 2025 captures over 200 million views, with live streams, exclusive interviews, and immersive storytelling from the world's largest spiritual gathering. Network18’s extensive coverage of Maha Kumbh 2025 captures over 200 million views, with live streams, exclusive interviews, and immersive storytelling from the world's largest spiritual gathering.
Network18’s extensive coverage of Maha Kumbh 2025 captures over 200 million views, with live streams, exclusive interviews, and immersive storytelling from the world's largest spiritual gathering.

New Delhi: Maha Kumbh 2025, the world’s largest spiritual gathering, has been brought to the screens in an unprecedented way through Network18’s comprehensive and immersive coverage, already accumulating over 200 million views across its network platforms. This incredible feat is a testament to the power of innovative broadcasting and digital content that has made Network18 brands the definitive source for all things related to the Maha Kumbh.

At the heart of this effort is News18 Kumbh, a digital-first channel launched a month before the festival to provide audiences with 24×7 coverage of the sacred event. Streaming on platforms like YouTube and DTH platforms such as Den and Hathway, News18 Kumbh has emerged as the go-to channel for in-depth coverage, featuring a mix of live streams, exclusive interviews, explainers, podcasts, and documentaries.

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The channel has captivated audiences with its ground-breaking content, including an exclusive interview with IIT Baba, the viral sensation who has become an icon for bridging faith and modernity. His thought-provoking insights struck a chord with viewers, with the interview garnering over 50 million views across social media platforms.

As part of the Maha Kumbh coverage, News18 India’s flagship show, Bhaiyaji Kahin, will be broadcasting live from Prayagraj for an entire week in February. The show will feature in-depth discussions with devotees and thought leaders, offering viewers a unique perspective on the spiritual significance of the event. Additionally, six auspicious snan days will be covered through 25 live streams across 15 network YouTube channels, expected to engage over 5 million viewers. These live streams will capture the sacred bathing rituals that form the cornerstone of the Maha Kumbh experience.

Network18 has mobilized its extensive resources to create a dedicated Kumbh bureau on-site at the Mela grounds in Prayagraj. A team of 15 reporters and 15 camera crews from CNN-News18, News18 India, and regional channels ensures that viewers across the globe receive round-the-clock coverage in English, Hindi, and eight regional languages. This dedicated coverage brings the spiritual, cultural, and human elements of Maha Kumbh to the forefront, providing viewers with an immersive, holistic experience of the gathering.

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