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Moneycontrol Dominates Union Budget Coverage with Record-Breaking Engagement

Moneycontrol’s Union Budget coverage saw 24.5 crore page views and 1.86 crore unique users, reaffirming its status as India’s most trusted financial news platform.
Moneycontrol’s Union Budget Coverage Shatters Records, Setting a New Benchmark Moneycontrol’s Union Budget Coverage Shatters Records, Setting a New Benchmark
Moneycontrol’s Union Budget Coverage Shatters Records, Setting a New Benchmark

NEW DELHI: India’s leading business, finance, and markets news platform, Moneycontrol, has once again solidified its position as the nation’s most trusted source for financial news.

During its 72-hour coverage of the Union Budget 2023, the platform achieved unprecedented engagement, recording a staggering 24.5 crore page views and 3.16 crore sessions across its web and app platforms. This remarkable performance underscores Moneycontrol’s dominance in the digital news space and its ability to deliver timely, reliable, and insightful content to its audience.

Unprecedented User Engagement During Budget Coverage

From January 31 to February 2, Moneycontrol witnessed a massive influx of users seeking real-time updates and analysis of the Union Budget. According to Google Analytics data, more than 1.86 crore unique users logged into the platform during this period. This surge in traffic highlights the platform’s ability to cater to the growing demand for accurate and actionable financial information.

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The Union Budget is a critical event for investors, businesses, and policymakers, as it outlines the government’s fiscal policies and their potential impact on the economy. Moneycontrol’s comprehensive coverage ensured that millions of users stayed informed about key budget announcements, tax reforms, and their implications for asset prices.

A Testament to Audience Trust and Loyalty

The record-breaking numbers are a testament to the trust and loyalty Moneycontrol has built among its audience. Over the years, the platform has become the go-to destination for investors and business professionals seeking reliable market intelligence and financial insights.

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Nalin Mehta, Managing Editor of Moneycontrol, expressed his gratitude to the platform’s readers, stating, “We are delighted by the trust reposed in us by our readers during our Budget coverage. This tremendous achievement underscores how useful they find Moneycontrol’s content as they make business and investment decisions. We strive very hard to provide market intelligence that is useful for investors and will continue to innovate for our readers.”

Consistent Leadership in Digital Metrics

Moneycontrol’s success during the Union Budget coverage is part of a larger trend of consistent growth and leadership in the digital news space. According to Comscore, a leading digital rating agency, Moneycontrol has consistently ranked as India’s top business news platform across key metrics, including unique visitors per monthtime spent on the platform, and page views.

In October 2022, the platform achieved a significant milestone by surpassing 10 crore unique visitors on Google Analytics. This achievement further cements Moneycontrol’s position as the preferred choice for millions of users seeking business and financial news.

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Moneycontrol Pro: A Game-Changer in Subscription News

In addition to its free content, Moneycontrol has also made significant strides in the subscription news space with Moneycontrol Pro. Recently, the platform celebrated a major milestone as Moneycontrol Pro crossed 1 million paying subscribers. To mark this achievement, a bell-ringing ceremony was held at the National Stock Exchange (NSE), symbolizing the platform’s growing influence in the financial sector.

Moneycontrol Pro’s success is a reflection of its unique value proposition, which combines market datafinancial tools, and exclusive research to provide users with a comprehensive investment experience. With over 1 million subscribers, Moneycontrol Pro has emerged as India’s top news subscription platform and ranks among the top 15 globally.

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