New Delhi: FWD by Myntra has launched a captivating campaign featuring chess legends Vishwanathan Anand and Gukesh Dommaraju. The campaign showcases the latest GenZ-inspired fashion collection on Myntra’s FWD platform, blending humor, style, and pop culture to resonate with young shoppers.
The ad film centers around Anand’s humorous attempts to connect with GenZ, seeking Gukesh’s guidance in understanding their lingo and trends. Anand’s comical mispronunciations and awkward attempts at pop culture moves create a lighthearted contrast with Gukesh’s trendy style and GenZ-savvy demeanor.
The campaign cleverly highlights the generational gap while showcasing how FWD by Myntra can bridge it through fashion. Gukesh suggests that embracing GenZ fashion from FWD can be a stylish way for Anand to connect with the younger generation.
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The video features a playful exchange between the two chess grandmasters, showcasing their personalities and highlighting the appeal of FWD’s trendy collection. From witty banter about their achievements to humorous discussions on GenZ trends, the campaign captures the attention of viewers with its engaging narrative and stylish presentation.
Sunder Balasubramanian, CMO, Myntra, stated that the campaign aims to capitalize on the growing interest in chess among GenZ, driven by popular streamers, comedians, and the impressive achievements of young players like Gukesh. He emphasized that the campaign effectively leverages the influence of both Anand and Gukesh to showcase how FWD by Myntra helps GenZ stay ahead of the curve in fashion.
This unique collaboration between two iconic chess figures and a leading fashion platform is expected to generate significant buzz and further solidify FWD by Myntra’s position as a preferred destination for GenZ fashion enthusiasts.