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boAt and Samay Raina: New Year’s Resolutions Get a Hilarious Twist

boAt & Samay Raina poke fun at New Year’s resolutions with a hilarious campaign featuring a fictional smartwatch with absurd features like ‘Calorie Roast’ and ‘ChaatGPT’.
"Samay badal gaya, ab motivation nahi" - Watch boAt & Samay Raina's hilarious take on New Year's resolutions.

New Delhi: India’s leading audio and wearables brand, boAt, has launched a witty campaign this New Year to address the perennial challenge of keeping New Year’s resolutions. Partnering with renowned comedian Samay Raina, the “Crazy-lution” campaign takes a satirical look at why many resolutions fail, humorously declaring that “Samay badal gaya, ab motivation nahi” (Times have changed, motivation hasn’t).

The campaign video, featuring Raina, playfully highlights the relatable struggles people face while trying to stick to their resolutions. It introduces a fictional smartwatch with exaggerated features designed to provide humorous “assistance” in achieving goals.

Some of these whimsical features include:

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  • ChaatGPT: A feature that helps users imagine delicious scenarios, with an “extra chutney optional” disclaimer.
  • Calorie Roast: A function that “roasts” users for indulging in unhealthy snacks like samosas.
  • Step Count: A feature that encourages users to take “some walk” instead of just “all talk.”
  • Long Battery Life: To ensure the smartwatch outlasts even the most fleeting resolutions.

A boAt spokesperson emphasized the brand’s aim to blend innovation with humor. “This campaign is our way of injecting some laughter into the New Year chaos,” the spokesperson said. “Resolutions are tough to keep, but it’s always good to have a little fun, even if it’s just with fictional smartwatch features!”

The “Crazy-lution” campaign serves as a lighthearted reminder that while achieving New Year’s goals can be challenging, a sense of humor can go a long way.

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