New Delhi: Dabur India Ltd., the leading FMCG company, has unveiled a new campaign for its flagship brand Odonil, reviving a beloved 10-year-old television commercial featuring actress Jasmin Bhasin. The campaign aims to leverage the power of nostalgia, connecting with consumers through a cherished memory while showcasing the enduring relevance of Odonil in maintaining a fresh and fragrant bathroom.
The original advertisement, which gained significant popularity, humorously depicted the social embarrassment that can arise from a poorly maintained bathroom. Jasmin Bhasin, playing a newlywed bride, candidly expressed her concerns about the lack of Odonil in her new home, highlighting its importance in upholding social status and creating a welcoming environment.
This new campaign builds upon the original’s success, emphasizing the continued significance of Odonil in enhancing bathroom experiences and elevating one’s lifestyle. It aims to evoke a sense of warmth and familiarity among consumers, reminding them of the brand’s long-standing commitment to providing refreshing and long-lasting fragrance solutions for the home.
ALSO READ: Media Mogul and HBO Founder Charles Dolan Passes Away at 98
“We are thrilled to revisit this iconic advertisement and bring back fond memories for our consumers,” said Vaibhav Rathi, Marketing Head- Homecare, Dabur India Ltd. “By tapping into nostalgia, we hope to connect with audiences on an emotional level and reinforce Odonil’s position as the go-to solution for a fresh and fragrant bathroom.”
The campaign highlights the ease of use and superior fragrance delivery of Odonil bathroom fragrances, emphasizing their ability to eliminate unpleasant odors and create a lasting sense of freshness.
