New Delhi: Burger King Café is ringing in the New Year with a unique twist – “Coffee Fortunes.” This innovative experience blends ancient coffee reading traditions with cutting-edge AI technology to offer guests personalized fortunes.
From December 28th to January 3rd, visitors to BK Café can participate by ordering a coffee, capturing a photo of the foam after stirring, and uploading the image to a dedicated microsite. AI algorithms will then analyze the foam patterns to reveal a unique and personalized fortune for the new year.
“We believe every cup of coffee tells a story,” said Kapil Grover, Chief Marketing Officer, Burger King India. “With ‘Coffee Fortunes,’ we’re elevating that belief by integrating age-old traditions with modern technology to create a memorable and engaging experience for our guests.”
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Pravin Sutar, National Creative Director, Leo Burnett South Asia, emphasized the unique nature of this campaign: “As the new year approaches, everyone is curious about what lies ahead. ‘Coffee Fortunes’ taps into this excitement by offering a fun and interactive way to uncover personalized fortunes.”
To further enhance the experience, guests can share their “Coffee Fortunes” on social media for a chance to win a free cup of Cold Coffee. This encourages social sharing and amplifies the reach of this unique New Year’s initiative.
“Coffee Fortunes” exemplifies Burger King Café’s commitment to providing innovative and engaging experiences that go beyond simply serving coffee. It’s about creating memorable moments and fostering a deeper connection with guests.