New Delhi: Godrej No.1, a leading soap brand from Godrej Consumer Products (GCPL), has launched a new television commercial as part of its “Dil Se Khoobsurat” campaign. The campaign aims to shift the focus towards inner beauty, emphasizing that true beauty radiates from within.
The new TVC, conceptualized by Lightbox, GCPL’s in-house creative studio, tells the heartwarming story of a visually impaired girl and a kind woman who shares the beauty of the world with her. The girl, despite her visual limitations, recognizes the true beauty of the woman, highlighting that inner kindness and compassion are the true markers of beauty.
“Today, Godrej No.1 is among the highest-selling soap brands, dedicated to offering the best bathing experience to our consumers,” said Neeraj Senguttuvan, Vice President, Marketing – Personal Care, Godrej Consumer Products. “While the soap category is highly competitive, we believe in connecting with consumers on a deeper level. The ‘Dil Se Khoobsurat’ campaign aims to engage consumers with the message that inner beauty complements outer beauty.”
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Shalini Avadhani, Lead Creative Strategist at Lightbox, commented, “In a world where the concept of beauty is constantly evolving, we wanted the brand to reclaim beauty’s simplest definition. We believe that true beauty lies in kindness and compassion.”
The “Dil Se Khoobsurat” campaign reflects Godrej No.1’s commitment to connecting with consumers on an emotional level and promoting values that resonate with the Indian audience.