New Delhi: Swiggy Instamart, the on-demand convenience platform from food delivery giant Swiggy, has significantly expanded its reach, now available in a total of 76 cities across India. In a move to further enhance user experience, Swiggy is also set to launch a standalone app for Instamart, while maintaining its availability on the unified Swiggy platform.
This strategic decision comes as Instamart continues to demonstrate rapid growth and increasing popularity among consumers. “While it’s been clear for a while now that Swiggy Instamart is set to match food delivery in size, recent developments show it’s on track to surpass food delivery in both penetration and scale,” stated Sriharsha Majety, MD and group CEO of Swiggy. “The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users.”
Majety emphasized that the Instamart standalone app will serve as an “add-on,” complementing the existing platform and expanding the service’s reach to a wider audience. “Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app,” he added.
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The standalone app will offer the same seamless experience as the unified platform, with all Swiggy One, One Lite, and One BLCK benefits applicable to both. This ensures that users can continue to enjoy the same perks regardless of their preferred access method.
Amitesh Jha, CEO of Swiggy Instamart, expressed enthusiasm about the app’s launch, highlighting the service’s rapid growth and the expanding product range of nearly 50,000 items. “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products,” Jha said. “The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of.”
