New Delhi: Xiaomi India has launched a groundbreaking out-of-home (OOH) advertising campaign for the Redmi Note 14 5G series, blending cutting-edge CGI technology with live-action footage. The campaign, designed to captivate audiences and showcase the smartphone’s exceptional durability, has been making waves across major Indian cities.
Eye-catching billboards have been strategically placed in prominent locations like Connaught Place in Delhi, MG Road in Bengaluru, Marine Drive in Mumbai, and Charminar in Hyderabad. These billboards seamlessly integrate CGI elements with real-world scenarios, creating a unique and engaging experience for passersby.
The campaign’s centerpiece is an innovative activation that masterfully portrays the smartphone’s resilience. A CGI-enabled phone seemingly emerges from the billboard, instantly grabbing viewers’ attention. The scene then takes an unexpected turn as a real phone is dramatically dropped to the ground. This unexpected event elicits a range of emotions from viewers, from anxiety and fear to surprise and relief as they witness the phone withstand the impact.
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This captivating display effectively communicates the core message of the campaign: the Redmi Note 14 5G series is built to endure the rigors of everyday life. By combining virtual and real-world elements, Xiaomi has created a powerful and memorable experience that resonates with consumers.
“We are dedicated to continuously pushing the boundaries of smartphone technology to cater to the evolving needs of our consumers,” said Suraksha R, Director, Marketing, Xiaomi India. “With the Redmi Note 14 5G series, we aimed to go beyond conventional product launches and provide our audience with a firsthand understanding of the product’s durability and strength. This dynamic campaign, seamlessly integrating the virtual and real worlds, effectively demonstrates the Redmi Note 14 5G as a reliable companion for the everyday hustle.”
The campaign has garnered significant attention both on-ground and across social media platforms, underscoring the strong resonance it has achieved with consumers. This innovative approach to showcasing product features highlights Xiaomi’s commitment to engaging audiences in unique and memorable ways.
