New Delhi: Uber has launched a new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face and highlight the company’s efforts to provide safer transportation options. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, who use humor to address these challenges with the message, “Women’s safety isn’t a joke.”
The campaign includes nine candidly shot films set in public spaces like markets, offices, and transit stations. Each film portrays choices women often make to ensure their safety. Through this campaign, Uber aims to spark conversations about women’s safety and make the topic more approachable.
“At Uber, we believe that our work on safety never stops,” said Ameya Velankar, head of marketing for Uber India and South Asia. “We use a mix of technological and human-led interventions to enhance safety on our platform. In our new campaign, we’re using humor that resonates with people’s daily lives – balancing the seriousness of the subject with a light-hearted approach that fosters trust, engagement, and conversations. This approach also helps us connect with audiences to underscore what Uber does to make every trip safer.”
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The #SafetyNeverStops campaign spotlights several of Uber’s safety features for riders and drivers:
- Share Your Trip: Enables riders to share live trip details with trusted contacts for peace of mind.
- RideCheck: Detects irregularities like route deviations, mid-way drops, or long stops, prompting Uber to proactively check in with riders and drivers.
- 24×7 Safety Helpline: Provides round-the-clock access to safety experts for urgent, non-emergency issues during and after trips.
- Phone and Address Anonymization: Conceals personal details and trip locations to protect user privacy.
The #SafetyNeverStops campaign has been rolled out across various platforms, including print newspapers, out-of-home advertising, online platforms, and social media.
