New Delhi: In a bold move to redefine the digital media landscape, Tapri Media has launched a Gujarati news portal, signaling its entry into the realms of journalism and entertainment. The inauguration was graced by esteemed journalist and author Krishnakant Unadkat, editor of “Sandesh,” and Dr. Jignasa Oza, an official from the Gujarat Pollution Control Board.
Founded on the premise of India’s deep-rooted love for tea, Tapri Media aims to deliver in-depth, positive content with a national reach. The platform is distinctive for its deliberate departure from the fast-paced “breaking news” model, instead focusing on features that delve deeper into issues. Environmental protection and women’s safety are core pillars of Tapri Media’s editorial philosophy.
Krishnakant Unadkat offered his blessings to the new venture, expressing confidence in Tapri Media’s ability to carve a unique niche in the media industry.
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Viral Desai, a prominent environmentalist and the driving force behind Tapri Media, expressed his optimism about the launch. He emphasized the growing concern over sensationalism driven by short-form content and breaking news cycles. Tapri Media, he asserted, will prioritize depth, positivity, and patience in its storytelling.
Ankit Desai, Founder, and Editor-in-Chief of Tapri Media, acknowledged the challenges of creating meaningful content in the age of reels and short-form videos. He emphasized the company’s commitment to delivering positive and in-depth content, even at the risk of bucking current trends.
To further its mission, Tapri Media is set to launch “Tapri Studio,” a platform dedicated to producing a variety of shows, podcasts, and interviews focused on arts, culture, health, and relationships.
With its unique approach and ambitious plans, Tapri Media is poised to make a significant impact on the digital media landscape, offering a refreshing alternative to the prevailing news culture.
