New Delhi: Swiggy Instamart has unveiled a unique Christmas campaign, featuring the Bhangra King, Sukhbir, as “InstaSanta.” This innovative campaign reimagines the traditional Christmas story with a delightful Indian twist, showcasing the speed and convenience of the platform’s 10-minute delivery service.
The campaign centers around a captivating ad film starring Sukhbir as InstaSanta, a desi Santa Claus who trades in his reindeer-drawn sleigh for a souped-up tractor. Set to the upbeat rhythm of Sukhbir’s iconic party anthem “Oh Ho Ho Ho,” the ad captures the festive spirit with a blend of Indian culture and Christmas cheer.
“This campaign aims to connect with our audience by reimagining festive traditions for today’s world,” said Mayur Hola, VP – Marketing, Swiggy. “We wanted to infuse the global Christmas narrative with a local flavor, and Sukhbir perfectly embodies the spirit of InstaSanta. We celebrate the joy of gifting, the speed of our deliveries, and the vibrant cultural tapestry of India.”
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The ad film showcases InstaSanta, decked out in a festive red jacket and cap, delivering gifts with his signature Punjabi swagger. Alongside a team of delivery partners on bikes, he traverses farmlands and city streets, spreading joy and ensuring that every delivery, from plum cakes to Secret Santa surprises, is as entertaining as it is swift.
The campaign effectively captures the essence of Christmas with a delightful Indian touch. Whether it’s children’s excited reactions to their presents or onlookers spontaneously breaking into dance, the ad film resonates with viewers on an emotional level.
To further enhance the festive experience, Swiggy Instamart is delivering special festive hampers filled with goodies to select customers across India, bringing the spirit of InstaSanta to life.
This innovative campaign by Swiggy Instamart is a testament to the power of creative marketing and its ability to effectively connect with audiences during the holiday season.