New Delhi: Global technology leader AMD (Advanced Micro Devices, Inc.) has launched a new campaign in India called #BusinessesLoveAMD. This campaign focuses on showcasing the unmatched speed, performance, and integrated Artificial Intelligence (AI) capabilities of their latest Ryzen™ AI Pro Series Processors.
Targeted towards IT professionals, finance teams, and CEOs, the campaign aims to address the real-world challenges businesses face today.
A Campaign Highlighting Innovation and Efficiency
The #BusinessesLoveAMD campaign centers around a central theme – the daily dynamics of an office environment. It utilizes a digital video commercial (DVC) with a storytelling format that focuses on the everyday challenges faced by professionals. However, the campaign takes a fresh and creative approach, transforming a typically mundane topic – office work – into an engaging and exciting experience for viewers.
The DVC was created in collaboration with The Yellow Shutter, a renowned production house, and can be viewed here: https://www.instagram.com/p/DDZRw9gt6ix/
Empowering Businesses in the Digital Age
“At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today,” said Mukesh Bajpai, Director Marketing, AMD India. “The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen™ AI Pro Series Processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.”
ALSO READ: foundit Appoints V Suresh as CEO to Lead Growth and Innovation
Connecting with the Right Audience
Gaurav Arora, Co-Founder of Social Panga, the agency behind the campaign, explained, “We made this film for AMD to connect with the right audience and tackle the right problem.” He further elaborated that the story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates with viewers. “Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that,” Arora added.
A Collaborative Effort
Dilpreet Sandhu, Head of Business at The Yellow Shutter, shared his experience working on the campaign. “The making of this film has been quite a fulfilling journey,” he said. “A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life.” Highlighting the creative process, Sandhu mentioned, “With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our Director, Jeet Lotia, to produce something truly unique!”
AMD: A Leader in Groundbreaking Technology
As computing needs continue to evolve, AMD remains at the forefront of innovation with its cutting-edge Ryzen™ AI Pro Series Processors. Through the #BusinessesLoveAMD campaign, AMD reinforces its position as a trusted partner for businesses seeking to innovate, create, and lead in the digital age