New Delhi: Glucovita Bolts, the popular energy supplement brand from Wipro Consumer Care and Lighting, has joined forces with India’s beloved cartoon hero, Chhota Bheem, from the popular children’s channel POGO. This exciting collaboration will see Glucovita Bolts packs featuring collectible Chhota Bheem stickers, bringing joy and excitement to young consumers across the country.
The partnership is further amplified through a captivating new television commercial (TVC). The ad showcases the synergy between Glucovita Bolts and Chhota Bheem’s adventurous spirit. It tells the story of Gullu, a hesitant child, who is offered Chhota Bheem stickers by his friend Bunty in exchange for completing his homework. However, after consuming Glucovita Bolts, Gullu experiences a surge of energy and confidence.
Glucovita Bolts is dedicated to providing children with the essential glucose and energy they need to thrive. This partnership perfectly captures the essence of vitality and enthusiasm that children cherish. Just like Chhota Bheem empowers children to overcome challenges and achieve their goals, Glucovita Bolts provides them with the physical and mental energy to pursue their dreams.”
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He boldly declines Bunty’s offer, asserting his independence and encouraging Bunty to complete his own work. This powerful message of self-reliance and courage perfectly aligns with the values that both Glucovita Bolts and Chhota Bheem strive to instill in children.S Prasanna Rai, Senior Vice-President of Marketing at Wipro Consumer Care & Lighting, expressed enthusiasm for the collaboration, stating, “We are thrilled to partner with Chhota Bheem, a character who embodies adventure, courage, and the spirit of exploration.
This collaboration between Glucovita Bolts and Chhota Bheem promises to be a resounding success, captivating the hearts of young consumers and providing them with a delightful and energizing experience.
