The India Today Group has harnessed the power of artificial intelligence (AI) to translate Prime Minister Narendra Modi’s exclusive interview with the network into six diverse languages – Marathi, Punjabi, Bangla, Bhojpuri, English, and Odia. This innovative step showcases the potential of AI in democratizing information and bridging linguistic barriers, ensuring that the Prime Minister’s insights reach a broader audience across the nation.
The interview, conducted by a panel of star anchors and editors, including Rahul Kanwal, Sudhir Chaudhary, Sweta Singh, and Anjana Om Kashyap, garnered unprecedented viewership and engagement. The hashtag #SabseSolidModiInterview surged to the top of X’s (formerly Twitter) trending list, reflecting the widespread interest and discussion surrounding the Prime Minister’s interaction.
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Remarkably, the interview attracted a staggering 1.16 lakh peak concurrent viewers on YouTube Live, underscoring the immense viewership it commanded during the broadcast on May 16th, 2024. The reach extended far beyond real-time viewership, generating over 1 million actions on social media platforms such as Facebook, Instagram, and Twitter from May 16th to May 19th.
The hashtags #SabseSolidPMInterview and #SabseSolidModiInterview were pivotal in driving this engagement. Moreover, the interview accumulated more than 30 million video views and reel plays across YouTube, Facebook, X, and Instagram within the same period, showcasing its extensive impact and popularity.
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In the exclusive interview, Prime Minister Modi expressed his readiness to lead the country for another term and addressed various pressing national issues. He shed light on the absence of a global news channel originating from India, stating, “If more global TV channels like AajTak are created, I would be the first one to applaud. It’s surprising that even after 75 years of independence, not one global news channel from our country has emerged.”
Acknowledging the India Today Group’s efforts, the Prime Minister said, “I expect that AajTak and its editors are able to study and showcase the real extent of elections.” The group, known for its in-depth interviews and robust analysis, dominates Indian election news coverage with expert insights and comprehensive reporting.
As the elections draw to a close, Prime Minister Modi revealed his favorite moment in the current cycle – the record voting in the Kashmir Valley, a trend he sees as springing from the abrogation of Article 370 in 2019.
The India Today Group’s initiative to leverage AI for multilingual translation has set a precedent, ensuring that the Prime Minister’s message reaches diverse linguistic communities across the nation. This innovative approach not only enhances accessibility but also fosters an inclusive and informed citizenry, paving the way for a more connected and empowered India.
