As the sixth phase of the 18th Lok Sabha elections kicks off, involving 58 Lok Sabha seats, including all seven constituencies of Delhi, several brands are launching creative initiatives to motivate citizens, especially young adults, to cast their votes. These campaigns, which range from engaging advertisements to enticing freebies, are designed to make voting more appealing and accessible, fostering a culture of civic responsibility across India.
Brands Offering Freebies and Discounts to Voters
Many brands are leveraging their influence to encourage voter participation by offering special incentives to those who cast their vote. Domino’s India, for instance, is running a campaign that promises a free Pepsi for orders above Rs 300 on election day, under the tagline, “Let your ink get you a drink.” Voters can avail of this offer by showing their inked fingers at any Domino’s outlet.
McDonald’s India North & East has introduced the ‘Election Surprise Offer,’ which allows voters to enjoy a free beverage or dessert with the purchase of a chicken or veg surprise burger on May 25 and May 26. Similarly, Chaayos, a popular New Delhi-based tea chain, is offering a free dessert to voters who show their inked fingers at any Chaayos cafe in Delhi and Haryana on May 25.
Campaigns to Beat the Heat and Encourage Voting
To tackle the scorching heat and encourage voter turnout, Wahter, a packaged drinking water brand, has launched the #YourVoteYourVoice campaign. The brand will distribute water bottles with customized labels featuring slogans such as ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India,’ encouraging people to vote.
Special Offers for First-Time Voters and Travelers
Air India Express is celebrating its 19th anniversary by offering a discount of up to 19% on the base fare for first-time voters aged 18-22 years. This special offer is available on the airline’s website, with the travel date set before June 7, 2024.
RedBus, an online bus ticketing platform, is also promoting voter participation with its Travel to Vote campaign. First-time users can avail of a 15% discount, up to Rs 250, on bus bookings by applying the coupon code VOTE24. This initiative aims to make travel more affordable and convenient for voters during the election period.
Corporate Social Responsibility Initiatives
Bangur Cement has launched the Vote ka Vachan initiative, encouraging citizens to pledge their vote on their dedicated website. For every pledge received, Bangur Cement donates 1 kg of cement for social welfare purposes. Since the campaign’s launch, it has received over five lakh ‘vote ka vachans.’ The brand recently conducted its first donation ceremony in Udaipur district, where eleven underprivileged families in the Shishvi and Onkar villages received cement packs to help build solid homes.
As the nation gears up for the sixth phase of the 18th Lok Sabha elections, these innovative campaigns and offers by various brands highlight the importance of voting and aim to increase voter turnout. By combining civic duty with enticing incentives, brands like Domino’s, McDonald’s, Chaayos, Wahter, Air India Express, RedBus, and Bangur Cement are playing a crucial role in encouraging citizens to exercise their democratic rights and participate in shaping the future of the country.
