New Delhi: As cricket fever grips the nation ahead of the T20 World Cup, Dream11 has unveiled its latest campaign, ‘Yeh Sabka Dream Hai’. The campaign features the endearing character ‘Mummyji’, played by renowned actor Ayesha Raza, and aims to capture the collective dream of India lifting the T20 World Cup trophy.
A Campaign Rooted in Passion and Unity
The campaign is a departure from the competitive spirit of the IPL, embracing a more unifying theme. Vikrant Mudaliar, Chief Marketing Officer of Dream Sports, explained, “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own.”
Celebrating the Spirit of Indian Mothers
At the heart of the campaign is the character of ‘Mummyji’, who symbolizes the unwavering support and blessings of Indian mothers. “The campaign highlights the unwavering dedication and support of Indian mothers and the value of ‘ma ka aashirwad’. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup,” said Mudaliar. The campaign reflects Dream11’s ethos of celebrating pure passion for cricket, transcending age and gender.
Dream11’s Strong Ties with Indian Cricket
Dream11 has been a prominent supporter of Indian cricket, currently serving as the Team India lead sponsor since 2023. This long-standing association with the BCCI underscores the platform’s commitment to the sport and its fans.
Creative Minds Behind the Campaign
The campaign film has been conceptualised and produced by the creative agency DDB Mudra. Their collaboration has resulted in a film that not only resonates with cricket fans but also pays tribute to the familial bonds that inspire and support the players.
As the T20 World Cup approaches, Dream11’s ‘Yeh Sabka Dream Hai’ campaign promises to bring fans together in their shared hope and excitement for India’s victory on the global stage.
