New Delhi: Pepe Jeans London has launched their latest Autumn/Winter collection, “Very Pepe,” featuring the Bollywood sensation Kriti Sanon as their new global brand ambassador. This marks a significant milestone for the brand as they collaborate with an Indian actress for the first time.
The campaign showcases the brand’s iconic British heritage and eclectic style, set against the vibrant backdrop of West London. Kriti Sanon, who embodies the bold and edgy spirit of Pepe Jeans, perfectly represents the brand’s DNA.
“Pepe Jeans has always stood for individuality and bold style,” said Kriti Sanon. “I’m thrilled to represent a brand that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience.”
The “Very Pepe” collection offers a versatile range of styles, combining classic sophistication with modern flair. From denim-on-denim looks to smart-casual ensembles, the collection caters to various tastes and preferences.
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Key highlights of the Autumn/Winter 2024 collection include:
- Retro dark blue wash jumpsuit
- Classic trench coats
- Leather biker jackets
- Wool checked coats
- Bohemian floral print dresses
- Versatile shirting and knitwear
To celebrate the launch, Pepe Jeans stores will host exclusive in-store experiences, allowing customers to explore the collection up close and interact with the brand.
The Pepe Jeans London Autumn/Winter 2024 Collection is now available online and in stores. Step into the world of “Very Pepe” and embrace the season with confidence.
