New Delhi: The Department for Promotion of Industry and Internal Trade (DPIIT) has referred a complaint against quick commerce players to the Competition Commission of India (CCI), expressing concerns about potential unfair business practices.
The complaint was filed by the All India Consumer Products Distributors Federation (AICPDF), which represents around eight lakh entities. The federation voiced concerns about the rapid growth of quick commerce platforms, such as Blinkit, Zepto, and Swiggy’s Instamart, claiming that they are creating an uneven playing field for traditional retailers.
AICPDF President Darshil Patil stated that the federation has lodged a formal complaint with CCI, alleging anti-competitive practices by quick commerce players and seeking a thorough investigation into their activities.
The CCI, which is responsible for ensuring fair business practices in the market, will now assess the allegations and decide whether to conduct a detailed probe. If a prima facie violation of competition norms is found, the matter will proceed to a more in-depth investigation.
The quick commerce market in India is currently valued at approximately USD 5 billion, and several FMCG companies have reported significant growth in quick-commerce sales. The rapid expansion of quick commerce platforms poses challenges to the traditional retail sector and the established FMCG distribution network.
