New Delhi: Quick commerce has rapidly emerged as a driving force in the Indian grocery market, with a significant portion of online shoppers now relying on instant delivery platforms for their purchases. According to a new report by NielsenIQ (NIQ), 31% of online shoppers utilize quick commerce for their grocery needs, while 39% use it for top-up purchases.
The report, based on a survey of 4,500 consumers across various Indian cities, delves into the shopping habits of people aged 18-65 who purchase groceries through various channels. It reveals a growing trend of multichannel shopping, where consumers are increasingly leveraging both modern trade and online platforms for their grocery needs.
Among the popular categories, ready-to-eat meals and salty snacks have seen a surge in demand through quick commerce channels. 42% of shoppers opt for quick commerce for ready-to-eat meals, while 45% use it for salty snacks. This indicates a shift in consumer preferences towards convenience and speed, particularly for these categories.
ALSO READ: Calling All Anime and Manga Enthusiasts: India Launches National Contest, WAVES!
The report further highlights the rising frequency of grocery shopping across all channels, as consumers embrace the convenience and efficiency offered by both online and offline options. In metropolitan areas, online platforms are gaining traction for main shopping, while non-metro shoppers tend to use online stores for top-up purchases.
As the retail landscape in the FMCG sector continues to evolve, quick commerce is poised to play a pivotal role in meeting the growing demands of Indian consumers. With its ability to deliver groceries quickly and efficiently, quick commerce is becoming an integral part of the modern shopping experience.
