New Delhi: Lenskart, the leading online eyewear retailer, has launched its latest collection, “Hip Hop,” in collaboration with the renowned Indian rapper, DIVINE. The collection is a fusion of eclectic fashion and the rebellious spirit of hip hop culture.
Featuring 26 unique designs, the Hip Hop collection is a celebration of individuality and self-expression. The eyewear pieces are crafted to cater to the bold and confident individuals who resonate with the hip hop lifestyle.
Commenting on the launch, Ramneek Khurana, Co-Founder of Lenskart, said, “At Lenskart, we believe in creating eyewear that goes beyond just vision correction. It’s a statement, a reflection of one’s personality. The Hip Hop collection is a testament to our commitment to innovation and style. With DIVINE as the face of this collection, we aim to empower our customers to be bold, authentic, and embrace their individuality.”
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DIVINE, the multi-platinum rapper, expressed his excitement about the collaboration, stating, “Hip hop is more than just music; it’s a way of life, a mindset. This collection captures the essence of a culture I’m deeply passionate about. It’s a way for individuals to make a statement and embrace their uniqueness. I’m thrilled to partner with Lenskart to bring this collection to life.”
The Hip Hop collection is now available on Lenskart’s website and in select stores across India.
