New Delhi: JioCinema, the official streaming platform for the TATA IPL, has concluded another blockbuster season, achieving a record-breaking reach of 2,600 crore views during the 2024 TATA IPL season. This represents a phenomenal 53% increase from the previous year. In its second season as the digital home for the IPL, JioCinema also recorded over 35,000 crore minutes of watch-time, underscoring its dominance in the sports streaming space.
Exponential Growth in Viewership
Building on the momentum from an impressive opening night, JioCinema’s reach soared by over 38%, culminating in a staggering 62 crore viewers by the season’s end. This growth was fueled by the platform’s diverse offerings, including 12 language feeds, 4K streaming, multi-camera angles, and an immersive stadium-like experience through AR/VR and 360-degree viewing. The average viewing time per user also increased to 75 minutes from 60 minutes last season, reflecting the platform’s enhanced engagement.
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Record-Breaking Opening Night
The 2024 season kicked off with a bang, as JioCinema logged over 11.3 crore viewers on Day 1, marking a 51% jump from the opening day of the 2023 season. This surge resulted in 59 crore video views and 660 crore minutes of watch-time on the very first day, setting the tone for a record-setting season.
Strategic Partnerships and Advertiser Success
“We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India,” said a Viacom18 spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”
JioCinema’s innovative approach was evident from the opening match, where six leading brands, including Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, launched their IPL campaigns within the first six overs. By the season’s end, JioCinema boasted a record 28 sponsors and over 1,400 advertisers, highlighting the platform’s significant commercial success.
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Looking Ahead: Paris 2024 Olympics
JioCinema’s commitment to delivering top-tier sports content extends beyond the IPL. The platform is gearing up to provide extensive coverage of the Olympic Games Paris 2024. Viewers can look forward to thousands of hours of live and on-demand action, with content tailored for Indian audiences. Viacom18’s coverage will include features on must-watch events, notable Indian athletes, historic Olympic performances, and potential milestones for Indian competitors in Paris.
As JioCinema wraps up an extraordinary IPL season, its focus on enhancing the viewer experience promises to continue redefining sports consumption in India. With eyes set on the upcoming Olympics, JioCinema is poised to offer an unparalleled viewing experience, reinforcing its position as the premier platform for sports entertainment.
