New Delhi: Integral Ad Science (IAS), a leading global media measurement and optimization platform, has launched its groundbreaking AI-driven Total Media Performance (TMP) solution. This innovative offering empowers advertisers to significantly enhance campaign outcomes by seamlessly integrating IAS’s robust media quality signals with in-flight optimization capabilities.
Leveraging cutting-edge AI models, TMP intelligently aligns media quality with both cost and desired outcomes. This holistic approach enables advertisers to optimize ad performance across the entire programmatic supply chain, ensuring maximum transparency and efficiency.
“The launch of TMP signifies a pivotal moment for IAS, as we extend our reach beyond traditional media efficiency and brand protection,” emphasized Lisa Utzschneider, CEO of IAS. “By harnessing the power of data and AI, we empower advertisers to transform media quality insights into actionable strategies that drive revenue growth and deliver superior results within the increasingly complex digital media landscape.”
With Total Media Performance, global advertisers can now:
ALSO READ: Honasa Consumer Taps Amit Singh to Lead Brand Factory
- Enhance ROI through pre-bid protection: By prioritizing quality media and safeguarding brand equity, advertisers can optimize their return on investment. TMP facilitates streamlined alignment of quality protection across Demand-Side Platforms (DSPs) for enhanced efficiency.
- Maximize ROI with integrated insights: Combining media quality and cost insights with IAS’s advanced quality path optimization, TMP provides unparalleled transparency into the supply chain. This empowers advertisers to identify the most efficient media paths for achieving optimal results.
- Optimize reach and performance dynamically: Dynamic Performance Profiles enable advertisers to automatically adjust campaigns in real-time using privacy-safe contextual targeting. This ensures continuous optimization and maximizes campaign effectiveness.
“TMP empowers IAS to equip advertisers with sophisticated tools designed to maximize their media investments,” stated Srishti Gupta, CPO of IAS. “We are committed to continuously evolving TMP to address the evolving needs of advertisers, enabling them to minimize media waste, drive superior performance, and safeguard brand equity within the dynamic media landscape.”
