New Delhi: Bold Care, a leading sexual health and wellness brand, has introduced BH.ai, an AI-powered chatbot designed to provide men with a safe and accessible platform to discuss their health concerns. The chatbot, whose name stands for “aapka bada bhai” (your elder brother), aims to break down the stigma surrounding men’s health issues and encourage open conversations.
BH.ai is designed to be a friendly and approachable resource, offering personalized advice and support in a judgment-free environment. The chatbot is fluent in Indian languages, particularly Hindi, making it accessible to a wider audience.
“We wanted to create a space where men feel comfortable talking about their health,” said Rahul Krishnan, Co-founder of Bold Care. “BH.ai is like a trusted friend who is always there to listen and offer support.”
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To mark the launch, Bold Care rolled out a campaign on X (formerly Twitter) encouraging users to interact with BH.ai and share their experiences. The campaign, which featured a prize pool of Rs 50,000, aimed to raise awareness about the chatbot and its capabilities.
In addition, Bold Care partnered with influencer Bhavesh Manglani to create a video highlighting the importance of open communication about men’s health. The video features Manglani engaging in a candid conversation with BH.ai, emphasizing the chatbot’s ability to provide empathetic and helpful advice.
“BH.ai is more than just an AI; it’s a companion, a confidante,” added Krishnan. “We believe that by fostering open conversations, we can empower men to take control of their health and well-being.”
