New Delhi: Zepto, the popular quick-commerce grocery delivery platform, has announced the launch of its in-house advertising service, Jarvis. This innovative solution is designed to help brands and sellers on the platform increase their visibility and sales through optimized and targeted advertising campaigns.
Jarvis has already made a significant impact, having served over 15 billion ad impressions and generating more than 4% of Zepto’s advertising revenue as a percentage of sales. This exceeds the industry benchmark for quick commerce, which currently stands at around 3%-3.5%, according to Bofa Global Research. Zepto projects that Jarvis will achieve an annualized run rate of over Rs 1000 crore by the end of FY25.
“Jarvis represents the convergence of quick commerce agility and advertising sophistication,” says Ashwini Kumar Patil, VP of Product at Zepto. “We’ve engineered a solution that addresses the full spectrum of marketing challenges, from upper-funnel brand salience to lower-funnel conversions, all powered by real-time insights.”
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Jarvis offers a comprehensive suite of tools that empower brands with smart control and efficiency over their advertising campaigns. Its intuitive and user-friendly interface makes it particularly beneficial for smaller businesses with limited resources.
Koushik Kottamasu, Director of Engineering—Growth and Monetisation at Zepto, highlighted the platform’s commitment to helping sellers enhance product discovery and maximize ad spend returns. “Jarvis will play a critical role in driving growth, especially for smaller businesses with limited resources, thanks to its intuitive and user-friendly interface,” he said.
The launch of Jarvis underscores Zepto’s dedication to innovation and its commitment to providing brands and sellers with the tools they need to succeed in the rapidly growing quick commerce market.
