New Delhi: Ballantine’s, a renowned name in the spirits industry from the House of Pernod Ricard India, has announced a thrilling collaboration with the iconic television series, “Suits.” This partnership, curated by Universal’s licensing partner Black White Orange, brings together the world of premium spirits and the captivating drama of “Suits” to celebrate professionals who stay true to their paths at work and play.
Known for its portrayal of ambitious and driven individuals navigating the high-stakes world of corporate law, “Suits” perfectly aligns with Ballantine’s ethos. The brand has consistently championed the spirit of self-expression and success among professionals through initiatives like “Unofficial Evenings,” which provide platforms for individuals to explore their passions in music, comedy, and gaming.
The limited-edition pack, a testament to this collaboration, features a distinctive design that seamlessly blends the iconic “Suits” aesthetic with the heritage of Ballantine’s. It proudly showcases inspiring quotes from the show, such as “Winners don’t make excuses when the other side plays the game” and “The only time success comes before work is in the dictionary,” serving as mantras for those striving for professional excellence.
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Commenting on this exciting partnership, Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, said, “Ballantine’s has always been dedicated to celebrating the evolving landscape of the Indian professional scene, which now encompasses a diverse range of individuals across various sectors, from traditional corporates to start-ups and the dynamic gig economy. This collaboration with ‘Suits’ further solidifies our commitment to recognizing those who define success on their own terms while staying true to their authentic selves.”
The Ballantine’s X Suits Limited Edition Pack (Ballantine’s Finest, 750ml, 43% v/v) will be available in key markets across India this season, offering a sophisticated and stylish way for professionals to celebrate their achievements.
This partnership marks a significant step for Ballantine’s in its ongoing efforts to connect with and celebrate the aspirations of the modern Indian professional.
