New Delhi: In a bold move to cater to India’s evolving palate, Bacardi has launched its latest flavoured rum expression, Bacardi Mango Chilli, in India. The renowned spirits company has introduced this new flavour, blending the sweetness of mango with the fiery kick of chilli, a combination it describes as “unique and disruptive.”
The new release, aimed at capturing the essence of Indian summer, offers a balance of tangy raw mango, ripe mango notes, and the warming spice of chilli. This innovative mix promises to deliver a distinctive experience that appeals to the Indian love for complex and bold flavour.
Flavoured rums have seen a rise in popularity within the global spirits market as more consumers seek out diverse ways to enjoy their drinks. Bacardi’s introduction of Mango Chilli aligns with this trend and is part of the brand’s ongoing commitment to innovation, responding to the ever-growing demand for new flavours in the rum category. The brand sees this launch as an opportunity to cater to those eager for fresh drinking experiences while remaining true to Bacardi’s heritage of creating quality rum.
“At Bacardi, we pride ourselves on keeping the consumer at the centre of our innovation,” said Ashish Jha, Brand Lead at Bacardi India. “India’s long-standing love affair with the mango inspired us to introduce Bacardi Mango Chilli. This new flavour is designed to capture some of the most iconic and widely loved Indian tastes. We believe this blend of sweet and spicy will resonate strongly with Indian consumers.”
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According to Bacardi, Mango Chilli offers a medley of flavours, making it versatile enough to be enjoyed in various ways. Whether sipped as a chilled shot or used as a base for cocktails, the new rum is expected to add an exciting twist to traditional drinks.
Bacardi Mango Chilli will be made available across a wide range of states and regions in India. These include major markets such as Karnataka, Kerala, Maharashtra, and Uttar Pradesh, along with other regions like Goa, Rajasthan, Himachal Pradesh, and the northeastern states. The availability of the product across such a broad geography underscores Bacardi’s commitment to reaching consumers nationwide.
“We’re confident that Bacardi Mango Chilli will open up new occasions for Indian consumers to enjoy rum,” said Jha. “The flavour’s versatility can be tailored to a variety of occasions, whether it’s a night out, a house party, or simply a refreshing summer drink.”
Pricing for a standard 750ml bottle will vary according to local market excise rules, but the new rum expression is expected to be competitively priced to attract a wide range of customers.
