NEW DELHI:- Bajaj Group has unveiled an AI-crafted short film titled ‘Kathni Karni Ek si’ to commemorate its 100-year journey, blending technology-driven storytelling with the legacy and Gandhian values of its founder Jamnalal Bajaj.
Directed by acclaimed filmmaker Rajkumar Hirani, the film reimagines the historic relationship between Mahatma Gandhi and Jamnalal Bajaj, whom Gandhi once described as his fifth adopted son. Entirely crafted using Artificial Intelligence, the project marks one of the most high-profile uses of AI-driven filmmaking by an Indian corporate group.
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The title ‘Kathni Karni Ek si’, meaning “actions must match words,” reflects the Bajaj Group’s long-standing philosophy rooted in Gandhian principles, particularly the belief in prioritising collective good over individual gain.
The narrative imagines Mahatma Gandhi returning to present-day India at Jamnalal Bajaj’s request to evaluate whether the values that shaped the Group’s foundation continue to guide its businesses a century later. The film also features members of the Bajaj family who currently lead various group companies across sectors including automobiles, finance, and consumer products.
Rajiv Bajaj said the film captures the value system that has guided the Group for generations and reflects the company’s commitment to trust, integrity, and purpose-led growth.
Sanjiv Bajaj stated that while artificial intelligence is transforming businesses globally, the Group wanted the film itself to reflect responsible innovation anchored in conscience and nation-building values.
Shekhar Bajaj and Niraj Bajaj also highlighted the enduring relevance of Jamnalal Bajaj’s ideals and the Group’s continued emphasis on value-driven growth and nation-focused industrial development.
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The film has been conceptualised and executed by Wondrlab India, which described the project as an opportunity to combine culturally rooted storytelling with emerging technologies.
Hemant Shringy said the idea of bringing Mahatma Gandhi back to review Bajaj’s century-long journey provided a powerful storytelling framework while using AI symbolised the intersection of timeless values and future-facing innovation.
The launch comes at a time when artificial intelligence is increasingly being integrated into advertising, entertainment, content creation, and brand storytelling, with companies exploring how emerging technologies can reshape creative communication without losing emotional depth and human connection.
