Citroën, the renowned French automaker, has announced a landmark collaboration with cricket icon Mahendra Singh Dhoni, appointing him as its brand ambassador in India. This strategic partnership is a significant step in Citroën’s journey in India, where the brand aims to align with Dhoni to advocate for making informed and right choices when selecting a vehicle.
Dhoni Embodies Citroën’s Values of Excellence and Reliability
Mahendra Singh Dhoni, affectionately known as Captain Cool, is celebrated for his excellence, reliability, and calm demeanor under pressure. These qualities make him an ideal embodiment of Citroën’s ethos. Both Citroën and Dhoni share core values centered around delivering what truly matters. Citroën’s deep understanding of customer needs, coupled with its expertise in crafting well-engineered cars, advanced comfort, modern styling, and spacious interiors, aligns perfectly with Dhoni’s persona and philosophy.
A Warm Welcome from Citroën India
“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director, Citroën India. “His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Dhoni’s Debut with Citroën
Mahendra Singh Dhoni is set to make his debut appearance with Citroën in an upcoming campaign that will soon go live, generating excitement among fans and customers alike.
Dhoni’s Enthusiasm for the Partnership
Expressing his excitement about the association, Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroën, renowned worldwide for its innovation and engineering prowess. The brand shares my commitment to electric mobility and sustainable solutions and, like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Inspiring a Nation
Together, Citroën and Mahendra Singh Dhoni aim to inspire customers across India to embark on a journey defined by clarity, confidence, and making choices that matter. This collaboration not only highlights Citroën’s commitment to the Indian market but also underscores the brand’s dedication to innovation, sustainability, and excellence.
With Dhoni as the brand ambassador, Citroën is poised to strengthen its presence in India, resonating with a wide audience and setting new benchmarks in the automotive industry. This partnership promises to drive forward a vision of a sustainable and innovative future, inspiring millions to make the right choices.
