Integrated creative and digital marketing agency Social Panga has bagged the marketing and social media mandate for Neo by Nippon Paint, the cutting-edge painting services arm of Nippon Paint India. This partnership marks a bold step towards redefining how Indians perceive home transformation—blending creativity with craftsmanship.
A Fresh Coat of Strategy and Style
Handled out of Social Panga’s Bengaluru office, the mandate encompasses digital-first storytelling, campaign development, and community engagement. With a mission to position Neo as a style-first, tech-enabled home painting brand, Social Panga is set to turn homes into canvases and painters into artists.
Already making waves, the agency kicked off the partnership by launching a topical campaign for World Painter Appreciation Day, repositioning painters as ‘Home Stylists’. The campaign included:
India’s first-ever Painter Anthem
A professional identity kit for painters
A revamped onboarding experience —all designed to elevate the painter’s role in the home makeover journey.
Neo by Nippon Paint: Painting Meets Precision
Currently operational in Bengaluru and Tamil Nadu, Neo offers an end-to-end suite of services, including:
Dust-free painting
Colour consultation
Designer finishes
Waterproofing solutions
The brand is on a mission to transform painting from a service to a style statement, addressing modern Indian homeowners who seek quality, convenience, and creativity.
Voices Behind the Vision
“Neo by Nippon Paint isn’t just redefining painting. It’s reimagining what a home makeover means for today’s generation,” said Himanshu Arora, Co-founder of Social Panga. “This brand celebrates the creators behind the beauty—painters—and turns homes into visual stories.”
Bharat Raja, Senior Director – Service Marketing, Neo by Nippon Paint, added,
“Bringing Social Panga on board was a game-changer. Their creativity, responsiveness, and understanding of our vision have already started shaping engaging, high-impact campaigns.”
A New Narrative in Home Decor
This partnership not only aims to drive brand visibility but also hopes to build a painter-first ecosystem, celebrating the unsung heroes of every home’s transformation. Together, Neo and Social Panga are gearing up to repaint the future of aspirational living in India, with style, speed, and soul.
