New Delhi: The Good Glamm Group, a leading content-to-commerce conglomerate, has announced the appointment of Anika Malik Wadhera as its Group Director, Marketing. Wadhera brings over 12 years of experience in digital marketing and brand management to the role, most recently serving as the Head of Marketing at Sirona Hygiene.
Wadhera’s appointment follows the Good Glamm Group’s acquisition of Sirona Hygiene in October for Rs 450 crores. During her four-year tenure at Sirona, Wadhera played a key role in establishing the brand as a leader in the feminine hygiene space. She is known for her expertise in digital strategy, brand building, and driving growth through innovative marketing campaigns.
“We are thrilled to welcome Anika to the Good Glamm Group,” said a spokesperson for the company. “Her deep understanding of the digital landscape and her proven track record of success make her the ideal person to lead our marketing efforts as we continue to grow and expand our portfolio of brands.”
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Prior to Sirona Hygiene, Wadhera held senior marketing positions at Guru and on the agency side with SapientRazorfish and Digitas. Her experience spans a wide range of industries, including FMCG, technology, and e-commerce.
Wadhera’s appointment is the latest in a series of strategic moves by the Good Glamm Group as it strengthens its position as a leader in the Indian beauty and personal care market. The company has been aggressively acquiring brands and expanding its reach, with a focus on building a strong digital presence. Wadhera’s expertise will be instrumental in driving this growth and further solidifying the Good Glamm Group’s position as a market leader.
